YEEZY SHOES

Size chart for Yeezy sneakers

Your Guide to Everything YEEZY: From Its Founding to YEEZY Day Celebrations

If you're a sneaker enthusiast or have even the slightest interest in the world of streetwear, chances are, you've heard of YEEZY — the highly-coveted brand, born out of a collaboration between the award-winning artist, Kanye West, and the sportswear giant, adidas. Here's a deep dive into the history, operations, and exclusive insights about this influential label.

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A Little Bit of YEEZY History

YEEZY burst onto the scene in 2015, marking the official commencement of the partnership between Kanye West and adidas. But the seeds for this collaboration were sown way before, back in 2006. Kanye's journey in the sneaker world began with a collaboration with A Bathing Ape, birthing the Dropout Bear Bapesta.

In 2009, Kanye joined forces with luxury brand Louis Vuitton, bringing to life three different shoe styles named after influential people in his life. A notable collaboration with Nike occurred from 2009 until 2013, but this partnership ended over disagreements about royalties. Enter adidas, which agreed to offer royalties to Kanye, leading to the birth of the iconic YEEZY Boost 750 and marking the beginning of an unshakeable sneaker hype.

Where Does YEEZY Operate?

While the YEEZY headquarters is currently situated in Calabasas, California, Kanye West, the brand's founder, has been vocal about his ambitions to open a YEEZY Campus in Wyoming.

Who's at the Helm of YEEZY?

The visionary behind YEEZY is none other than Kanye West himself, while the CEO role is fulfilled by Kasper Rorsted, representing adidas.

YEEZY's Revenue

As a testament to its massive popularity and success, YEEZY's revenue is estimated to be around $1.7 billion for 2020.

How to Spot Fake YEEZYS

Due to YEEZY's demand, counterfeits have inevitably flooded the market. Authentic YEEZYs have distinct features that set them apart, like the unique black stitching going up the middle of the midsole, an organized corresponding square and “X” pattern, and a heel tab placed closer to the ankle collar. Unauthorized versions often have white writings on the soles in the opposite direction, visible discrepancies in stitching, and size tags.

Where Can I Get My Hands on YEEZYS?

You can find YEEZYs in physical retail stores like Footlocker, Champs, and Finish Line. Additionally, adidas provides these coveted shoes both in their stores and through their app. For resales, StockX serves as a reliable platform, verifying products and ensuring authenticity.

YEEZY Resale Prices

Resale prices depend on factors like the shoe's condition, silhouette, original release date, and hype. One of the most expensive models is the Nike Air YEEZY 2 Red “October,” boasting an average resale price on StockX of €4,144, with prices soaring up to €12,611.

When and What Is YEEZY Day?

YEEZY Day usually falls on the 2nd and 3rd of August. While it's not a celebration of Kanye's birthday, it's a time for enthusiasts worldwide to come together and appreciate all things YEEZY.

There you have it, a comprehensive guide to the YEEZY universe! Whether you're a loyal fan or a curious observer, the influence and cultural impact of YEEZY in the world of streetwear and beyond is undeniable.

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