ADIDAS SHOES

Size chart for Adidas

Rediscovering adidas: A Legacy in Sports and Lifestyle

Founded by brothers Adolf and Rudolf Dassler in 1924, the once unified shoe factory, Gebrüder Dassler Schuhfabrik, evolved into two world-renowned sportswear giants - adidas and PUMA. Despite their shared roots, the now estranged siblings embarked on separate journeys, with Adolf Dassler leading the way for adidas. The Brand with the Three Stripes, as adidas is known, has since grown beyond its sports origins, becoming a lifestyle titan propelled by its connection to hip-hop culture during the 1980s in New York City.

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Inside the Three Stripes: What adidas Really Represents

Adolf "Adi" Dassler's contribution to the world of sportswear continues to resonate globally, decades after founding adidas in 1949 in Herzogenaurach, Germany. The brand's name is an ode to its founder, blending 'Adi' with an abbreviation of 'Dassler'. As one of the largest sportswear manufacturers in Europe, and the second-largest globally, adidas stands behind a diverse range of sports clothing, sneakers, running shoes, and accessories. Available in e-commerce platforms, retail stores, and franchises worldwide, adidas products are a testament to the brand's unyielding commitment to quality, performance, and style.

Unforgettable Collaborations: adidas in the World of Music and Fashion

Adidas' influence within the realm of hip-hop is inarguably significant. Collaborations with influential figures like Kanye West, Pharrell Williams, Pusha-T, and Missy Elliott have broadened its reach. The brand's connection to hip-hop dates back to the mid-1980s, spurred by Run-DMC's affection for adidas tracksuits and the shell-toe Superstar sneakers, famously encapsulated in their 1986 single "My Adidas". Today, adidas' most iconic silhouettes include the Samba, Stan Smith, and the shell-toe Superstar.

In addition to its musical ties, adidas has also struck strategic alliances with streetwear brands and high-end fashion designers. Collaborations with brands like A Bathing Ape and Palace Skateboards, and designers such as Yohji Yamamoto (Y-3 line), Raf Simons, Rick Owens, Stella McCartney, and Alexander Wang have helped cement its status in the world of fashion.

adidas: A Financial Overview

With a staggering revenue of $22.51 billion in 2022, adidas showcases its financial prowess on the global stage.

Behind the Scenes: The Making of adidas Shoes

Every adidas shoe begins its journey in Herzogenaurach, Germany, where it is designed and tested with different materials. The primary production, however, takes place in Indonesia. In addition to these, adidas operates a "Speedfactory" in Bavaria, dedicated to high-speed production based on athletes' data.

Ownership and Leadership of adidas

Since Horst Dassler, Adolf's son, passed away in 1987, adidas is no longer family-owned. Currently, adidas AG, a multinational corporation owned by several shareholders, holds ownership. The primary stakeholders include football club Bayern München and Austrian fitness company Runtastic. As of January 2023, Bjørn Gulden, a former PUMA chief, serves as the CEO, taking over from Kasper Rørsted.

Understanding the adidas Logo

The iconic three stripes of adidas were acquired from the Finnish brand Karhu in 1951 for $1,800 and two bottles of whiskey. This logo has since evolved, with the leaf-like Trefoil logo debuting ahead of the Munich Olympic Games in 1971. Later in 1991, the tilted "three bars" logo was introduced with the adidas Equipment (EQT) performance line, the design credit of which goes to Peter Moore, the creator of Nike Air Jordan 1.

adidas' Yeezy Saga and its Association with Reebok

Kanye West's Yeezy sneakers, produced by adidas from 2015 to 2022, have been a significant contribution to adidas' reputation in the sneaker world. Despite their popularity, the collaboration with Kanye ended abruptly in October 2022 following Kanye's repeated hate speeches. It's noteworthy that the Yeezy shoes contributed nearly 7% of adidas' annual revenue in 2021.

The Yeezy brand gained hype initially through a collaboration with streetwear brand A Bathing Ape (BAPE) by NIGO in 2006, and subsequently with Louis Vuitton in 2009. From 2009 to 2013, Kanye's Yeezy sneakers brand partnered with Nike, releasing two silhouettes and two styles before parting ways due to disagreements about royalties.

Adidas' relationship with another well-known brand, Reebok, is also interesting. Adidas Group owned Reebok from 2005 to 2022. In August 2021, it was announced that Authentic Brands Group would acquire the brand, with the deal finalized in March 2022 for around $2.5 billion.

The Proper Care for adidas Shoes

Taking care of your adidas shoes is crucial for ensuring their longevity. For optimal cleaning, a mixture of soap and water applied with a cloth is recommended. It's worth mentioning that your adidas sneakers should never be put in the washing machine. To clean your shoes, first stuff them with newspaper to maintain their shape. Then, using a toothbrush or shoe brush, scrub off any dirt. After this, you can wipe the stains with a cloth dipped in your soap and water solution. Be careful with canvas shoes not to scrub too hard, as this can cause damage. Once clean, leave your shoes to dry out of direct sunlight to prevent color fade and never put them in a drier.

Unraveling the Symbolism of adidas' Logo

The story of adidas' logo is a significant part of its branding journey. The initial three stripes logo was bought from the Finnish brand Karhu in 1951. It then transitioned to the leaf-like Trefoil logo in 1971 ahead of the Munich Olympic Games, which became a staple on classic sneaker models and tracksuits. A new era started with the introduction of the tilted "three bars" logo in 1991, which was associated with the adidas Equipment (EQT) performance line.

Adidas' Origins and Key Figures

Yes, adidas is German by birth. The brand was founded in the small German town of Herzogenaurach. Despite its global reach today, its headquarters remain in the same town.

Stan Smith, a name that has become synonymous with adidas, is in fact an iconic sneaker silhouette by the brand. Originally created in 1965, it was named after American tennis player Stan Smith in 1978.

Adidas Group has grown into a massive global enterprise, employing over 60,000 people worldwide.

Adidas vs Adidas Originals: The Subtle Difference

Adidas Originals is a subdivision of adidas that focuses on lifestyle, fashion, and heritage products. This line has become a hub for the brand's collaborations with various fashion designers, celebrities, and cultural figures. For instance, the partnerships with Pharrell are a part of the adidas Originals line. Despite belonging to the same parent company, adidas Originals and adidas cater to different market segments, with the former leaning more towards lifestyle and fashion, and the latter dedicated more to performance and sports gear.

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